Quote from Mark Coker, founder of Smashwords.com. “Authors are the brand.” According to Coker, the ebook revolution has changed the dynamics of publishing. “Some day, published author will no longer mean published by a big NY publisher. Published will equal published on the author's terms, not NY's terms. The readers won't care. Publisher name is less important to them than the name of the author, and whether or not they trust that author to give them a good read. Authors are the brand.”
I say, AMEN TO THAT!!